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Just like there's actual fans of a philadelphia-based landscaping company here, you know, it's just hard, it's still hard for me to grasp, but i always tell people, if you're in the area, stop through, we'll take pictures, we'll do what we can if we have time, i love it. >> christopher, you had such an intimate insight into making this documentary. what surprised you the most while you were making this film? >> i mean i think to mike's point, the thing that surprised me the most was this outpouring of love that four seasons received after the press conference. i mean they sold $1.5 million wor...

Of it. we were making thousands of people laugh all over the entire, not only nation, but world. >> it went from being majority negative and getting hate to then the total opposite overnight. >> they ended up doing this in kind of a rinky dink parking lot, no offense to the landscaping company, the real winner wasn't the campaign, who got to use it for free, it is the total landscaping company which has come out on top, ownering social media over the last month. >> like entrepreneurs, true entrepreneurs, we wanted to capitalize on this international attention and sell t-shirts. >> we went from...

Accountable. accountable. our thanks to our credit to to harry dunn. don't miss our latest coverage of the traitorous exterior, starting with our coverage of hearing for. later, the fifth hearing on msnbc. coming up next, from bad lighting to the wrong camera angle there is a law that can go wrong with your zoom set up. we will talk with claudia taylor, one half of room raider that is now with a new book. i hope he's ready for me to judge his zoom background. ♪ ♪ ♪

The last month. >> like true entrepreneurs, we wanted to capitalize on this international attention. and sell t-shirts. >> we went from being a landscaper, to selling merchandise. we just started filling orders day and night. >> we have done approximately one point $5 million in sales revenue. that's a lot of t-shirts. we've been getting a lot of fan mail, people have been sending us christmas cards with our zoom background on them. >> can you believe somebody made this? they made us our own lego set. there was a direct emma of our company in berlin. that amazed me. that who would want this? >...

A rink eating parking lot, no offense to the landscaping company. the real winner wasn't the campaign. which got to use it for free. it was the total landscaping company which has really come out of this on top. just owning social media over the last month. >> like true entrepreneurs, we wanted to capitalize on this international attention. and salty shirts. >> we went from being a landscaper, to selling merchandise. we just started filling orders day and night. >> we have done approximately one point $5 million in sales revenue. that's a lot of t-shirts. we've been getting a lot of fan mail, ...