Edison Research and
NPR identifies six types of radio listeners, bolsters broadcasters’ top-dog-of-audio status, and arms sales reps and public radio fundraisers with powerful ammo. For example, the study finds that the heaviest users of radio are the most open to its advertising messages. Two of the six segments of listeners, “Radio Heads” and “Connection Seekers,” the groups that spend the most time with radio, are the least likely to avoid ads or sponsorship messages on AM/FM radio. Consultant
Holland Cooke covered the webinar for
TALKERS magazine and he points to the free multimedia download and summarizes yesterday’s debut webinar in his coverage
Brian Shactman is named the new morning drive co-host at
Entercom’s WTIC-AM, Hartford, joining
Ray Dunaway for the “Mornings with Ray and Brian” program. Shactman assumes the role beside Dunaway left open after former morning co-host
Joe D’Ambrosio and Entercom agreed to negotiate an early exit from his contract. Prior to joining WTIC, Shactman had been serving as an anchor for WBTS-TV, Boston NBC10 and
New England Cable News. He most recently created and hosted “Primary Source,” a nightly political show focusing on
the presidential primary and has also anchored weekend evenings on NBC10 Boston since the onset of the pandemic. Entercom Connecticut SVP and market manager