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Campaign Review: Battle of the breaks in Coca-Cola vs Nestlé In Campaign Review, Mumbrella invites the industry’s creatives and strategists to offer their views on recent ad campaigns. This week: Hardhat s Lani Cush and Think HQ s Andre Lima compare Coca-Cola s and Nestlé s latest campaigns. July 1, 2021 8:53 ADVERTISEMENT Lani Cush, head of strategy at Hardhat, says: With COVID dominating over the past 12-18 months, it makes sense that Coke would want to lift and lighten the mood, when we’re taking a much needed and well-earned break. Not only are they giving people permission to treat themselves with a coke, but they’re showing that in doing so, you can be happier for it. With happiness and that ‘coke feeling’ at its core, Coke has spent years building the idea that cracking a Coke will unleash the more bubbly, energetic version of yourself. Here, we see the end benefit in all its vibrant glory.

New south walesAndre limaArchie leeAnna macdonaldLani cushCoca colaTurn up yourBehavioural scienceMere exposure effectPause thatGreat depressionHyperbolic discountingNescafe creationsCampaign reviewபுதியது தெற்கு வேல்ஸ்ஆண்ட்ரே லிமா