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Advertising Feature An Advertising Feature is created, supplied and paid for by a commercial client and promoted by The Irish Times Content Studio. The Irish Times newsroom or other editorial departments are not involved in the production of advertising features. Industry shifts focus back to the art of media planning Innovation can’t trump strategic planning when it comes to delivering results Fri, Apr 2, 2021, 06:00 Supplied by Dentsu A heavy focus on pure innovation has detracted from some of the fundamental principles of media planning. Photograph: Getty Images   A year into lockdown, I found myself remembering the heady days pre-Covid-19, when the great and good gathered to celebrate the rising stars and the best and brightest campaigns of the previous year. 

Times media solutionsInside marketingMaxine handsVizeum irelandBest craftமுறை மீடியா தீர்வுகள்உள்ளே சந்தைப்படுத்தல்அதிகபட்சம் கைகள்சிறந்தது கைவினை