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Why does Oreo keep releasing new flavours? 17 Dec, 2020 06:00 AM 4 minutes to read Oreo has introduced 65 flavours over the years. Photo / Getty Images New York Times By: Jonah Engel Bromwich The team of people who come up with limited-edition Oreo flavours and collaborations is a half-dozen strong and extremely secretive. Their privacy is so tightly guarded, said Justin Parnell, senior director of the Oreo brand, that he could not even reveal the team s name. But their efforts are made public every time Oreo announces a new variety. (The latest: a salmon-coloured cookie with malachite-green filling, released with Lady Gaga in honour of her 2020 album, Chromatica.) Their job is really how do we continue to excite our fans and drive growth through flavour innovation, Parnell said. ....
Why Does Oreo Keep Releasing New Flavors? Many snack foods including Oreos have thrived during the pandemic as consumers deal with the stress and boredom of isolation. New York Times Image: Reuters Jonah Engel Bromwich The team of people who come up with limited-edition Oreo flavors and collaborations is a half-dozen strong and extremely secretive. Their privacy is so tightly guarded, said Justin Parnell, senior director of the Oreo brand, that he could not even reveal the team’s name. But their efforts are made public every time Oreo announces a new variety. (The latest: a salmon-colored cookie with malachite-green filling, released with Lady Gaga in honor of her 2020 album, “Chromatica.”) “Their job is really how do we continue to excite our fans and drive growth through flavor innovation,” Parnell said. ....