July 27 2021, 7:00 am | BY Ricki Green | 24 Comments
Australia’s favourite energy drink V Energy is serving up a big dose of the positive feels the world needs right now, with a new campaign from Clemenger BBDO Sydney.
Moving away from the traditional association of energy drinks and extreme sports, the relaunch campaign spreads positive energy instead, with the tagline ‘Can you feel it’.
The campaign sees the evolution of the ‘Bugs’ from the iconic TVC spots from the early 2000’s. In the new 30-second TV spot, the now human-sized bugs – Muzza, Kaz, Roz and Pook – personify energy, social connection and fun as they sing along to iconic upbeat soundtrack, Wham’s “Wake Me Up Before You Go-Go” on a road trip.
The Sydney Morning Herald and The Age have revealed a major brand and subscriber campaign via BMF, focused on their brand purpose – to foster independent thinking and open understanding.
April 29 2021, 12:40 pm | BY Ricki Green | No Comments
Award Winning animation specialists, Le Cube have signed with Sedona Productions for representation in Australia and New Zealand.
Masters of classic techniques and specialised in character-driven animations, Le Cube is an award-winning international animation studio, based in Madrid, Buenos Aires, and Sao Paulo.
Renowned for their fluid 2D cell animation, the team is composed of specialists in all genres of narratives containing characters, emotions, and surreal transitions. Their credo is that excellence is a constant pursuit and that to achieve it they need to refine the fundamentals of their craft every single day. Founded by creative director Ralph Karam, and executive producers Gustavo Karam & Juan Manel Freire, the team is globally networked and inspired by urban culture, design, art, and architecture.
The Commercial Producers Council has announced the appointment of Martin Box as its new co-chair, effective immediately.
Box, head of production at AIRBAG, joins co-chair Pip Smart, and fills the vacancy left by Lucas Jenner who steps aside from the co-Cchair role after four years of service, in accordance with the CPC’s Terms of Reference.
Says Box: “I’m honoured to have been asked to become a co-chair of the CPC alongside Pip Smart. During the last year the CPC has acted as a valuable resource and support for members and hopefully I can pick up the baton and continue the good work. Thankfully the worst of the pandemic seems to be behind us but there are still a lot of challenges on the horizon for commercial producers in Australia.”
New co-chair for Commercial Producers Council announced
April 19, 2021 5:21
Martin Box, head of production at Airbag, has been appointed as the new co-chair at the Commercial Producers Commercial.
The announcement:
The Commercial Producers Council is delighted to announce the appointment of Martin Box as its new Co-Chair, effective immediately.
Martin, Head of Production at Airbag, joins Co-Chair Pip Smart, and fills the vacancy left by Lucas Jenner who steps aside from the Co-Chair role after four years of service, in accordance with the CPC’s Terms of Reference.
“I’m honoured to have been asked to become a Co-Chair of the CPC alongside Pip Smart. During the last year the CPC has acted as a valuable resource and support for members and hopefully I can pick up the baton and continue the good work. Thankfully the worst of the pandemic seems to be behind us but there are still a lot of challenges on the horizon for commercial producers in Australia,” Martin said.