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The work was launched by a group of talent from across WPP agencies consisting of hand-picked global talent from Grey and MediaCom, the same group that were responsible for SK-II Studio’s launch film
Merging animation, live action and story-telling with a big purpose, global prestige skincare brand SK-II returns with its next SK-II STUDIO installment - VS , a groundbreaking animated anthology series to inspire every woman that they have the power to #CHANGEDESTINY. VS Series by SK-II STUDIO is a collection of six animated films based on the real-life experiences of six Olympic athletes Simone Biles, the world’s most decorated gymnast, LiuXiang, world-record swimmer, Ishikawa Kasumi, table tennis player and two-time Olympic medalist, Ayaka Takahashi and Misaki Matsutomo, badminton duo and Olympic gold medalists, Mahina Maeda, surfer and Hinotori Nippon, the Japan Volleyball team.
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SINGAPORE, May 2, 2021 /PRNewswire/ With international travel in many parts of the world still on a hiatus, take a trip with global prestige skincare brand SK-II to its first-ever virtual city -
SK-II CITY - for the launch of its latest
SK-II STUDIO installment:
#CHANGEDESTINY.
SK-II CITY
Inspired by the streets of Tokyo, the
SK-II CITY transports visitors to the middle of a bustling urban intersection with all the sights, sounds and sense of discovery of Shibuya Crossing. Look for Japanese icons like Mount Fuji and Tokyo Tower and enjoy branded experiences found only in SK-II CITY.
SK-II leverages power of Hainan with CDFG for Tokyo Olympics campaign debut
Japanese skincare brand
SK-II has chosen the travel retail channel for the global launch of its first animated anthology series – “VS” which highlights the societal pressures faced by women through the experiences of six Olympic athletes, competing at this year’s event in Tokyo. The series aims to inspire every woman that they have the power to
#CHANGEDESTINY.
The series premiered in Hainan, China alongside the debut of an immersive social retail pop-up store in
Sanya’s Haitang Bay Duty Free Shopping Centre in partnership with
China Duty Free Group.
Welcome to the SK-II CITY: SK-II Builds Virtual City to Bring Tokyo to the World for the Launch of Its New VS Series finanznachrichten.de - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from finanznachrichten.de Daily Mail and Mail on Sunday newspapers.
SK-II STUDIO explores different aspects of societal pressures that women experience:
Trolls. Pressure. Image Obsession. Rules. Limitations. Machine-Like Mindsets. Brought to life in the form of a strange beast or
kaiju in Japanese, each
A mix of animation and live action, the VS series spans across a broad range of genres including sci-fi, fantasy, action and sports. Each episode is independent, with its own universe and style, featuring the work from award winning animation studios-
Imaginary Forces, Passion Pictures, Platige Image and
C3and original music from singer-songwriters like
John Legend and Lexie Liu.
The VS series released worldwide on 1 May 2021 with a global premiere in Hainan, China together with the debut of an immersive social retail pop-up store in