How to develop a mission-driven personal brand [PODCAST]
“When it comes to social media, embrace a micromedia mindset. That means sharing entertaining, informative content that provides value. Think of yourself as the editor of your newspaper. Newspapers include various content: current events, interviews, information and research, op-eds, and more. Some of these are news-driven like current events and information and research. Some are relationship-driven like interviews. And some are self-driven like op-eds.
Jump into social media by sharing content in thirds. Aim for 1/3 news, 1/3 relationships, and 1/3 you. Don’t start building your personal brand with too much focus on you. If you fill your feeds with op-eds, that will be hard for you to sustain, and it will ultimately turn audiences away.