Dive Brief:
Adding to its growing roster of brand partnerships, Kohl s on Tuesday said it will bring Tommy Hilfiger men s sportswear to more than 600 stores, as well as an expanded assortment online in the fall.
The discount department store will install an elevated branded in-store and merchandise experience in nearly 100 of those stores, according to a company press release.
The announcement is the latest in a series of new tie-ups at Kohl s in recent months, including with Cole Haan, Eddie Bauer, Lands End and Sephora.
Dive Insight:
Kohl s may not be totally immune from the woes befalling most department stores, but its location strategy largely away from the mall and its discount orientation give it certain advantages. Those factors help keep traffic flowing, and in recent years that has been spiked further by its agreement to take Amazon returns, although it s not clear that is leading to many added sales.