Lance Dodgen
The company recently appointed Rapt Creative with creating digital campaigns for three of these. The agency already handles Windhoek Lager below-the-line, Miller Genuine Draught through-the-line, Sol through-the-line, Strongbow below-the-line and Fox Dry Cider below-the-line. Over the past year we have worked closely with the Rapt team to develop and conceptualise below-the-line campaigns on the new Fox Dry Cider brand, said Dodgen. Because of the ongoing growth of our partnership and the level of creativity emanating from the agency, I’m proud to now work with the team across both Strongbow and Fox brands for below-the-line and digital.” Together they’re also going to be launching the Fox Dry Cider digital communication within a few weeks.
This week’s BIG move:
Novus Group delivers media insights on your phone
Media monitoring and
analysis company Novus Group has launched an app that will
deliver time sensitive media monitoring alerts and content directly to its
client’s mobile devices, wherever they are.
The app was developed in
response to the growing trend of remote working, allowing agency and corporate
clients to make informed decisions that could impact their business, in or out
of the office.
Novus Group director, Joe
Hamman, said the ability to monitor broadcast, online, print and social media
was a key tool for executives, marketing and PR professionals to gain insights