July 2 2021, 6:00 am | BY Ricki Green | 4 Comments
This NAIDOC Week, Australians are being encouraged to discover the Traditional Country beneath their feet with the launch of ‘Connect to Country’ via Indigenous creative agency Campfire x, Facebook Australia and DDB Melbourne.
Campfire x and Facebook Australia have partnered to launch the movement to drive awareness amongst all Australians of the culturally significant Country upon which they live and work every day.
The ‘Connect to Country’ movement invites Australians to better connect with the world’s oldest continuous culture, and encourages brands and businesses to embed First Nations culture as an integral part of their physical and digital footprints. ‘Connect to Country’ spotlights positive storytelling and representation, and offers easy ways for everyone to make Indigenous Culture an essential part of our everyday life.
Campire X and Facebook connect Australians to country in new campaign via DDB Melbourne campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.
La Perouse Local Aboriginal Land Council have announced repatriation plans of three Gweagal spears.
On the 251st Anniversary of the first contact between the Gweagal people and Lieutenant James Cook on Wednesday, the date that these items were taken, it was announced that three significant Gweagal spears will be returning to Country.
“It will be the first time those spears will be back this close to Country since 1770,” LPLALC Chairperson Noeleen Timbery said at a commemoration held by Sydney s Sutherland Shire.
When the HMV Endeavour anchored at Kamay Botany Bay in 1770, Cook and his crew were famously met by two Gweagal men with spears.