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The U.S. automotive wrap films market size is anticipated to reach USD 3.6 billion by 2027.
The market is expected to expand at a CAGR of 17.4% from 2020 to 2027. Growing trend of company spending on automobile advertising and offering sponsorships to automotive race team in order to increase the visibility of the company is expected to drive the market.
Companies operating in consumer goods, food and beverages, electrical and electronics, tourism, and various other industries are using vehicle wrap films for advertising and showcasing their product offerings. Companies operating in these industries hire vehicles from fleet owners and use customized vehicle graphics with company names and logos imprinted on them.