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Product Strategies 2021: With shows reformatted, flooring manufacturers adjust their market strategies for the coming year

Product Strategies 2021: With shows reformatted, flooring manufacturers adjust their market strategies for the coming year
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The Changing Consumer: Service remains key as flooring retailers adapt to evolving consumer habits

By Meg Scarbrough Few could have predicted what 2020 had in store. Heading into the year, flooring retailers and manufacturers alike were optimistic, predicting sales would exceed the prior year’s expectations, which had been less than ideal. But as COVID-19 forced shutdowns across the country, everything was turned upside down; retail sales dropped double digits in April alone, with some estimates saying flooring sales within the residential remodel sector were down 40%. Retailers were faced with unprecedented circumstances. While sales suffered early on, things now appear to be rebounding, and traffic for many is bouncing back. Despite setbacks in economic growth in the second quarter, economists expect a stronger third quarter.

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