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Pamplin Media Group - How Beaverton reached Spanish-speaking entrepreneurs during COVID

City leadership merged two outreach programs to help small business owners get some much-needed assistance. What began as a door-to-door effort to reach Beaverton s small business community during the heart of the COVID-19 pandemic has turned into a case study on the impact of meeting people where they are at. At the start of the pandemic, city leaders married IMPACT Beaverton, a resource center offering free business education, with Washington County s Business Recovery Center, which was financed through federal COVID-19 relief funds, with the intent of connecting small business owners with some much-needed assistance. That s when Gustavo Gordillo and then-Beaverton business advisor Emma Clark jumped into action. Gordillo took the lead knocking on doors and engaging with the community, particularly Beaverton s Spanish-speaking entrepreneurs.

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