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Chipotle Mexican Grill has premiered its first-ever Super Bowl commercial, to air during the second quarter of Super Bowl LV.
The spot, titled Can a Burrito Change the World?, features a young boy rhetorically asking that question while highlighting the impact that Chipotle’s ‘Food with Integrity’ standards could have on the world, including reducing carbon emissions, saving water, and supporting local growers.
Evidenced in the ad, created by Venables Bell and Partners, Chipotle believes that how it grows its food affects how we grow the future. The company believes the global pandemic has shifted consumer behavior to lean towards a community-focused society, further igniting a passion inside of many for making purchasing decisions that drive difference in the world around them. With this spot as part of a series of brand actions,
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Jan. 25, 2021
Chipotle Mexican Grill will premiere its first Super Bowl commercial during the second quarter of Super Bowl LV (Feb. 7) when the Kansas City Chiefs face the Tampa Bay Buccaneers.
The spot, titled Can a Burrito Change the World?, features a young boy rhetorically asking that question while highlighting the impact that Chipotle s Food with Integrity standards could have on the world, including reducing carbon emissions, saving water and supporting local growers, CMO Chris Brandt said in the release. Our big game ad debut is a milestone moment for our brand, he said. We want to use this massive platform to help shift attention toward creating positive change for the challenges our food system faces and educate consumers on how they can make a difference.
Chipotle s First Ever Super Bowl Ad Imagines What s Possible With Real Food
Brand to donate $1 to young farmers for every delivery order on gameday, alongside larger commitment of $5 million over five years
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NEWPORT BEACH, Calif., Jan. 25, 2021 /PRNewswire/ Chipotle Mexican Grill (NYSE: CMG) today announced it will premiere its first ever Super Bowl commercial during the second quarter of Super Bowl LV. The spot, titled Can a Burrito Change the World?, features a young boy rhetorically asking that question while highlighting the impact that Chipotle s Food with Integrity standards could have on the world, including reducing carbon emissions, saving water, and supporting local growers.
The One Club seeks agencies for online global mentorship initiative
The One Club for Creativity is now looking for agencies, brands and diverse young creatives to participate in the next phase of its Mentor & Creative free online global mentorship initiative for Winter 2021.
The global programme connects aspiring creatives with mentors at One Club corporate member agencies and brands around the world for six weeks of working on briefs and receiving one-on-one professional guidance, career advice and portfolio reviews from top agency creatives and recruiters.
The latest version of the programme, running 1 February to 12 March 2021, follows the Fall 2020 installment where a diverse group of 109 young creatives 65% BIPOC, 60% women, 26% Black received online mentorship at 20 leading agencies and brands. The programme originally kicked off last summer with 97 young creatives 61% women, 44% BIPOC, 15% Black from 13 countries receiving mentorship from 15 offices of One Club c