Dive Brief:
In a move that opens up the bridal market to new audiences, Tiffany & Co. on Thursday introduced its first men s engagement ring, dubbed The Charles Tiffany Setting. The ring is named after Charles Lewis Tiffany, who founded the company in 1837.
The first release of The Charles Tiffany Setting is available in platinum and titanium with round brilliant and emerald-cut diamonds up to five carats, according to company information sent to Retail Dive.
The rings will be introduced at global Tiffany flagship stores this month.
Dive Insight:
When Charles Lewis Tiffany introduced the Tiffany Setting in 1886, it changed the trajectory of jewelry. Now the brand appears to be doing it again.
Sustainable jewelry and the Meghan Markle effect Meghan Markle only wears sustainable and ethical jewelry, including an Ecksand 6.00-carat rose cut pink sapphire set into a 100% recycled gold band by Sabrina Maddeaux
SHARE STORY Erica Bianchini, managing partner of Ecksand, an ethical jewelry store that uses sustainable materials, in her Montreal showroom, April 13, 2021. Christinne Muschi / Postmedia Network
Not just any celebrity can turn a niche activist concern into a pop culture affair. It takes the likes of Leonardo DiCaprio who, with the 2006 film
Blood Diamond, brought the concept of ‘conflict diamonds’ into the mainstream. The international diamond lobby was so concerned with the blockbuster’s depiction of diamond fields in civil war-era Sierra Leone, they urged director Edward Zwick to add a disclaimer touting the industry’s progress. He did no such thing.
Sustainable jewelry and the Meghan Markle effect msn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from msn.com Daily Mail and Mail on Sunday newspapers.
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Not just any celebrity can turn a niche activist concern into a pop culture affair. It takes the likes of Leonardo DiCaprio who, with the 2006 film
Blood Diamond, brought the concept of ‘conflict diamonds’ into the mainstream. The international diamond lobby was so concerned with the blockbuster’s depiction of diamond fields in civil war-era Sierra Leone, they urged director Edward Zwick to add a disclaimer touting the industry’s progress. He did no such thing.
In case you missed the movie, conflict diamonds are mined in war zones, often by forced labour, and used to fund armed rebel groups, warlords, and invading armies. While Sierra Leone’s civil war ended in 2002 and an international standard called the Kimberley Process Certification Scheme (KPCS) was established in 2003, conflict diamonds remain an insidious and all-too-common presence in the jewelry world. This is where most people’s knowledge stops.