Anheuser-Busch must halt deceptive ads for Michelob ULTRA Hard Seltzer, judge says
Updated Feb 10, 2021;
Posted Feb 09, 2021
Michelob Ultra this year released what Anheuser-Busch called the first national USDA certified organic hard seltzer, which a judge called false, deceptive false advertising. A Pendleton-based brewery released a USDA certified organic hard seltzer months earlier.Michelob ULTRA
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“Truth matters,” U.S. District Judge Michael H. Simon wrote in his 25-page opinion.
He issued a temporary restraining order for the beverage maker to halt the deceptive ads.
In the commercial titled “Not Playing Around,” the ad described Michelob ULTRA Organic Seltzer as “the only national USDA Certified Organic Hard Seltzer. We’re not playing around.”