Printed products are varied, as are the processes used to create them. The focus on design, production, use and disposal of these products will continue to be scrutinized in the context of a circular economy as environmental pressures increase. Since print is a complex of interconnected processes, there are many areas that could be affected by sustainability efforts and the measurement of the carbon footprint. How do you measure what ‘could’ reach into every aspect of the printing business, from process, to people, to profitability?