Recently Apple has released iOS 14.5 update and with it, mobile apps now have to ask for permission from users to gather tracking data.
Analytics platform Flurry reports that -- depending on the day -- up to 13% of users worldwide have allowed apps to track them for advertising, while in the US that number tops out at 5%.
While the majority of users choose not to allow tracking when asked, far fewer are proactive about prohibiting it. Flurry reports that fewer than 6% of users worldwide set their devices to forbid apps to even request tracking. By comparison 3% of users in the U.S. use the option to forbid apps to request tracking.