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As they develop digital initiatives, companies should aim to create and track three types of value, according to a new research briefing from the MIT Center for Information Systems Research: value from operations, value from customers, and value from ecosystems.
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The briefing by researchers Ina Sebastian, Peter Weill, and Stephanie Woerner was based on in-depth interviews with 23 executives from companies around the world and an exploratory statistical analysis using data from a global survey of 1,311 executives. The three types of value collectively explained 39% of the companies’ revenue growth and 24% of their net profit margins compared to other companies in their industries.