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The active rollout of 5G networks across the world has shifted the discussion amongst communications service providers (CSPs) from "should we launch 5G?" to "now we've launched it, how can we monetize it more effectively?" This new reality emphasizes the challenge for these players to find ways to shift themselves upwards from their traditional position of delivering connectivity as a commodity.
Rise of network-embedded services (NES)
The vast majority of 5G rollouts to date have been based on a 4G upgrade path known as "non-standalone (NSA) 5G," whose main advantage over 4G is improved data speeds.
Yet, the real inflection point will be the adoption of 5G standalone (SA) technical architectures – where, a new 5G core makes available a rich array of dynamic and programmable network, edge and cloud assets. These new capabilities can be combined and curated in a differentiated, tailored way – unveiling the true force of 5G and its ability to impact both our personal and professional lives.

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