The ‘Know Your Farmer’ feature is part of quality control, facilitating regular checks to ensure non-toxic and pesticide-free products
A nascent agri-tech firm under the Kerala Startup Mission has come up with a system that enables the consumer to detect the origin of the branded vegetables in the market.
Kochi-based Farmers Fresh Zone has introduced a unit-level traceability feature called ‘Know Your Farmer’ as part of quality control, facilitating regular checks to ensure non-toxic and pesticide-free products.
“We run on a simple philosophy: connect rural farmers with urban customers by sourcing produce that is fresh as well as pure produce, delivering it at their doorsteps,” said Pradeep P S, CEO of FarmersFZ.