RIYADH: Prince Alwaleed bin Talal’s Alwaleed Philanthropies has launched a new brand, Mizwada, which aims to support Saudi female artisans and give them a vehicle to showcase their work and earn money from it.
Mizwada is a partnership between Alwaleed Philanthropies and Teeb, a multi-disciplinary Saudi design and production company that produces handcrafted wooden art.
As part of the agreement, artisans who make handcrafted products for Mizwada will benefit from the sale of each product. Alwaleed Philanthropies is also collaborating with PIK, a local app in Saudi Arabia, which will sell the pieces produced by those working with Mizwada.