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Microsoft’s Jared Spataro has been joking about the company’s terrible history of marketing names for products at Ignite today. “Simplicity and naming, well, they haven’t always been our strong suit,” admitted Spataro, while discussing the Bing Chat rebranding to Microsoft Copilot. “Anyone else remember Windows XP 64-Bit Edition for 64-Bit Extended Systems? Just rolls off the tongue,” he joked. Anyone else remember the 2007 Microsoft Office System?

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