Apple touts iPhone 12 Night Mode selfies in new ad
in iPhone edited July 9
Apple on Friday published a new ad touting the nighttime picture taking capabilities of iPhone 12, with a particular focus on Night Mode selfies.
The humorous 30-second spot, aptly titled "In the Dark," highlights Night Mode on iPhone 12 and iPhone 12 Pro, a feature that fuses multiple images together to achieve acceptable brightness in low-light environments.
In the ad, a man, obviously excited about the ability to snap selfies in the dark, seeks out a variety of shadowy locations to capture moody photos. He hides behind curtains and in a cardboard box before taking advantage of the ambiance at a dimly-lit restaurant.