09 Jul, 2021 , 1:25 am
Business Line reported that Tata Steel is targeting 25% its sales under the Tiscon brand to come from the company’s online store over the next one year. Tata Steel Vice President, Steel (Marketing & Sales) Mr Peeyush Gupta told BusinessLine “Tata Tiscon is INR 8,000 crore brand annual. Already 12-13% of sales are happening online. We have moved from INR100 crore to INR 1,200 crore very quickly. I think about 20-25% of our sales can come from online within one year.”
He said “Earlier buying steel would take 4-6 weeks. We have changed that by our promise to deliver within 72 hours of order placement. Our total dealership stands at 5,000 of which 1,500 are big ones through which 80% of our sales happen. They have full stock keeping units, product portfolio. This was just 700 about 2-4 years back. The dealers keep track of online orders through another platform called Sampoorna.”