By Priscilla Hansen Mahoney, Blazing Trails Coaching
Q: I’m worried that we’ve lost customer engagement during the pandemic. What can we do to enhance customer experience during and post COVID-19?
ACE advises: If you have a “Customer Journey Map,” find it. If you don’t, now is a terrific time to create one.
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A Customer Journey Map is a powerful way to find pain points and opportunities in your customer experience which is more important now than ever. A Customer Journey Map tracks your relationship with your customer through time from first encounter to the conclusion of a project.