Avoiding A Series of Unfortunate Events: launch lessons from lockdown
Chris Ross takes a novel look at launch excellence through the lens of COVID-19 and explores how pharma’s launch leaders are rewriting the story
In
Lemony Snicket’s A Series of Unfortunate Events
, Violet Baudelaire’s magical hair ribbon is the inspiration for all her brilliant inventions as her siblings battle to escape the clutches of the evil Count Olaf.
When she loses the ribbon and gets captured by the Count, she’s forced to improvise with a piece of fabric bitten from a white medical coat. The improvisation works and, with a bit of cunning, the Baudelaires finally break free from The Hostile Hospital and continue their journey to safety.