"The last few years have seen a veritable explosion of start-ups in the Ayurveda space. The Ayurveda industry is dominated by some 40,000 MSMEs who account for more than 80% of the enterprises. Government support has taken the form of promoting awareness, financing research, funding start-ups as well as instituting vigilance and regulatory frameworks for manufacturing processes – all this has helped give Ayurveda greater credibility and reach," said Vicram Sharma, Director Baidyanath Group.