Bajaj Auto will aggressively participate in the EV space, in India and overseas: Rakesh Sharma, ED

Bajaj Auto will aggressively participate in the EV space, in India and overseas: Rakesh Sharma, ED
April 21, 2021
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‘Fundamental direction of EV sector’s evolution is unchanged, only the pace has been impacted by Covid-related interruptions’
Bajaj Auto’s electric scooter Chetak not only marked the company’s foray into electric vehicles, but also the resuscitation of the famous Chetak scooter in its electric avatar and the company’s comeback in the scooter segment after over 12 years. Launched amid much fanfare in January last year, its sales performance has been tepid. In an interview with
BusinessLine, Rakesh Sharma, Executive Director, Bajaj Auto, detailed the reasons for the Chetak’s low sales numbers as well as the company’s EV strategy. Excerpts:

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