BCFNZ Turns to te ao Māori to help empower New Zealand's most at risk women to get a mammogram in new campaign via Colenso BBDO – Campaign Brief

For this year’s Breast Cancer Awareness Month, Breast Cancer Foundation NZ has partnered with Māori youth poets Ngā Hinepūkōrero to share a message of body positivity in a new campaign via Colenso BBDO. The poets tackle a barrier to mammograms not often discussed – body shame and embarrassment.

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