BET Launches New Logo, Branding Effort in Time for BET Awards

BET Launches New Logo, Branding Effort in Time for BET Awards
Michael Schneider, provided by
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In time for the 2021 BET Awards, BET has unveiled a new logo and branding effort that represents perhaps the largest transformation in the network’s 40-year history. BET called it a “pivotal shift for our brand and a commemoration of our 40-year legacy of Black excellence.”
Perhaps the most noticeable change: BET’s logo now forms a square, with “B” and “E” on the top line, and “T” and the network’s signature star underneath. That star will also turn into a plus sign, or another signifier, depending on whether the focus is on the linear BET network, or its digital, streaming and experiential arms.

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