The initiative aims to resolve the ongoing unemployment crisis among migrant workers.
28 Jan, 2021 - 02:01 PM IST | By indiantelevision.com Team
MUMBAI: Big Ganga has partnered with Lowe Lintas for a social initiative -
KaamWapasi, which aims to resolve the ongoing unemployment crisis among migrant workers in India as a result of pandemic-induced lockdowns. The channel has roped in one of the most recognisable faces in Bhojpuri entertainment, Dinesh Lal Yadav a.k.a Nirahua as a brand ambassador for the initiative.
With a fandom that runs into millions, the superstar will lead the campaign from the forefront and encourage participation from migrant workers in states like Bihar, Jharkhand and Uttar Pradesh, urging them to get back to their choice of work. The campaign is split into brand awareness as well as advisory part including tutorials which will help viewers extract the maximum potential of the platform. Built upon the premise of restoring the pride and peace of the workers through re-employment drive, the campaign will also provide them a gift hamper along with an opportunity to come on Big Ganga channels.