Jun 9, 2021 12:09pm
Some GSMA research found that consumers are more likely to adopt eSIM if operators promote it. (Getty Images)
Embedded SIM cards promise to make it much simpler for consumers to connect to their wireless carrier of choice and to switch to a different wireless carrier if they choose.
But consumers seem largely unaware of the technology.
eSIM is used regularly by operators within the Internet of Things (IoT) space because it makes it so much easier to provision myriad IoT devices. Although operators in the U.S. are beginning to support eSIM for smartphones, they aren’t marketing it.