In addition, BrandJump will use its customized Product Information Management (PIM) system to offer a direct API “Connector” to Home Depot and Lowes, bringing automation to the merchandising process, significantly increasing speed to market. BrandJump will also use its proprietary Client Portal as a central hub for its manufacturer clients to view their promotions throughout the year.
“We identified a gap in service levels and the ability to properly leverage the ecommerce segments of these complex omnichannel retailers, so we created this department to support their unique needs,” said Josh Walter, CEO of BrandJump. “Bringing together this A-team, who has a deep understanding of the evolution of the online businesses of these home improvement retailers, will offer an unprecedented level of service and strategic insight into what it takes to be successful within each channel.”