With a flourish: From pizza to publishing, under-designed fonts are in vogue - Partha Pratim Shama
With a flourish: From pizza to publishing, under-designed fonts are in vogue - Partha Pratim Shama×
Monotype’s 2021 type trends report points to a return to hand and the familiar
How has an increasingly digital world shaped and influenced typography? How will futuristic technologies like virtual reality affect the written text? Has the earthshaking Covid-19 pandemic impacted the way brands speak through their fonts?
Monotype’s recently released type trends report for 2021 explores these questions and more. Peppered with case studies, it casts an interesting lens on the way brands are using fonts to communicate and empathise with a current event or reality. Subtle changes in the way a font is used can humanize a brand.