CALGARY --
The Calgary Stampede traditionally measures success of the ‘Greatest Outdoor Show on Earth’ by its attendance numbers, but the COVID-19 pandemic has organizers shifting focus for the 2021 edition.
“This time, it’s about the experience,” said Calgary Stampede spokesperson, Kristina Barnes.
“It’s really the first big live event that our country has seen in more than a year and a half so this is about starting to get back to things that are a little bit more normal and focus on the experience more than money and numbers.”
Stampede officials have not provided daily attendance numbers this year, but they do note attendance is expected to be about half of what it was in 2019 when 1,275,465 people went through the turnstiles.