Magnum Opus Partners creative director Pat Langton is launching a new book on May 1, called
HOOK
 
Advertising and communication are so cluttered that marketers are creating bad campaigns that are a waste of their and the consumers’ time.
HOOK gives you an easy-to-remember system to create campaigns that have human emotion, ownable messaging, unique offerings and talkability among their audience. HOOK theory is made up of four elements (Human, Ownable, Offer, Keep) that help you create great ideas and marketing campaigns that work.
Marketing has got so complicated and confusing. There used to be TV, Radio and Outdoor. Now there are so many different platforms from EDMs to HTML, SEO, PPC, AI, VR, and WTF.

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