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Today sees the launch of Hook Creative Studio. Hook has been formed to make creative things that people actually want to engage with. Hook believes the industry has changed, people are literally paying not to see ads, so things have to change no matter what. They do this by collaborating with
Australia’s top-ranked APAC Effies Indepenent, HERO and Toyota Australia have teamed up to create a rousing new campaign celebrating the release of the All-New Corolla Cross SUV, officially launching at last month’s 2022 AFL Grand Final.
National independent HERO has announced the integration of Melbourne-based creative agency Magnum Opus Partners into its full-service offering.
Magnum Opus Partners creative director Pat Langton is launching a new book on May 1, called HOOK Advertising and communication are so cluttered that marketers are creating bad campaigns that are a waste of their and the consumers’ time. HOOK gives you an easy-to-remember system to create campaigns that have human emotion, ownable messaging, unique offerings and talkability among their audience. HOOK theory is made up of four elements (Human, Ownable, Offer, Keep) that help you create great ideas and marketing campaigns that work. Marketing has got so complicated and confusing. There use...