Consumer trends worldwide are increasingly shifting towards a plant-based diet, whether that be limiting meat or setting aside animal products altogether. The market is changing, and Unilever is determined to cash in and explore the spike in plant-based food. The company took a strategic stance by making it a priority to follow the rapidly growin trend and adoption of plant-based diets across every country. Unilever CEO Alan Jope admitted that the trend would be a smart move for the company, citing that “every single country in the world is shifting towards more plant-based diets.”
The CEO’s announcement marks a greater movement that companies worldwide will need to follow the trend to stay afloat. The amount of plant-based consumers continues to grow every day, leaving companies to decide how to best capture customers given the new dietary demands.