Theres no question that las vegas is the gambling capital of the u. S. Here on the strip, four publicly traded Companies Control 20 different casinos. And for them, everything is highstakes. Most are camerashy, but after a lot of negotiations, this one opened its doors Caesars Palace. How are you . Mr. Lemonis, welcome to Caesars Palace. Are you steve . Im steve shakerian. Nice to meet you. The pleasures mine, sir. Im really excited. Lemonis look, i dont consider myself a highlevel vip, but they gave me a dedicated casino host anyway. Mines steve. Were gonna take you over here to platinum vip checkin. We headed over to the front desk. How are you . Welcome to Caesars Palace, mr. Lemonis. I got a room key and a loyalty rewards card. Because youre a premium guest, weve upgraded you to our diamond card. So i could start earning points on all the money im about to spend, starting with my room. [ elevator bell beeps ] we took an exclusive elevator to the 29th floor. This is what 3,400 a night will get you. This place was unbelievable. It had a living room, a dining room. It felt like a house. Would you like to grab a water now . Im okay. Thank you. You dont have to stand there with that. Lemonis ornate bathrooms, two outsized bedrooms, all decorated to the nines. Rene also came with the room. This phone is just for you. My own private butler, on call 24 7. How many rooms are you handling right now . Just yours. One per room . Dedicated to you. Yes, sir. Lemonis but i didnt want to stay in my room. Im here for the action. Welcome. Im martina. Nice to meet you. So, this is roulette. Do you know roulette . Youre gonna explain it to me. I sure will. How about do you have a rewards card with us . Total rewards . I do. Watch out. All right there it is. My first dollar on the diamond card. I asked martina for a quick explanation. So, you can bet on one number. That pays 35to1, by the way. Okay. You can bet on two numbers, which pays 17to1. You can bet on three numbers, 11to1. Four numbers, 8to1. This is the only spot on the board for five numbers, which pays 6to1. Lemonis honestly, i had no clue. Or you can bet on six numbers, and that pays 5to1. But you dont have to remember all that. And i should have stopped right there. Here we go. I only lasted three spins. Oh, man. Ohh 17. 32. Ohh you were close. And just like that, i was out 85 bucks. Youre not coming out here to invest money to win money. Youre coming out here for entertainment purposes. Thats all it is. I dont feel very entertained right now. Its entertainment only. Okay. And you only want to risk and only want to come out here with what you know you might lose and are comfortable with. Generally, what are the odds of roulette . On this particular game, the House Advantage is higher than most. It is . Absolutely. Its not just roulette. The house is favored in every single game here. Thanks for bringing me to this one first, okay . [ laughs ] you asked for the wheel. Lemonis for a town built on games of chance, the truth is, very little is left to chance. Its a pleasure to have you here. Sean mcburney has been the general manager of Caesars Palace for four years. Can i get a tour . Absolutely. Follow me. cause i want to get but i want the inside tour. Of course. As we walk, i asked him about that rewards card i got at checkin. Turns out, its mcburneys secret weapon. In exchange for points, it allows the casino to track every game i play, every meal i eat, every cent i spend, and everywhere i spend it. So when i spend on this card, i go to the club, i go to four restaurants, i go in here youre watching that. So, you know, one example, you play blackjack later. You hand them your card. Well learn that you like blackjack. Well learn the level at which you play blackjack and how long you play blackjack. Tables . Thats good. Thats good. So if i spend some money at nobu at caesars and swipe my rewards card, caesars captures what i order a glass of wine or a sushi roll. That info goes into a computer which predicts what offers might appeal to me. Maybe a wine tasting or a restaurant promo. Those offers are then sent directly to my smartphone. So being able to capture all of those preferences allows us to targetmarket based on your observed interest and preferences. Proprietary software to do it . Oh, yeah. All internal. All proprietary. It really is about understanding what does the person that walks through the front door want and how do i get more out of their wallet . Right. Thats exactly right. Lemonis is that a historical piece from the hotel . Its original. Its original from when we opened on august 5, 1966. And it was there . It was here. Its never been moved . So this is all original, and if we walk over here to the left, you can see the palace casino. Original from when the property opened in 1966. Just a very iconic part of the casino. This is where most of the table games are located. Lemonis table games like blackjack, still one of vegass biggest moneymakers. There are nearly 40 casinos around the 4milelong strip with more than 1,200 blackjack tables. The casinos take in an average of 2,000 a day per table. Thats about 900 million a year from blackjack alone. How are they pulling in so much money . I got to play to find out. How are you doing . Im marcus. Benny figgins is my name. Nice to meet you, ben. Nice to meet you. Benny figgins has been dealing cards under the dome longer than ive been alive. So, how long you been here . Itll be 52 years sunday. I opened this place up in 66. I started off as a casino porter. I cleaned the tables and ashtrays and taking out the trash. See, blacks couldnt deal on the strip yet. Really . No. You werent permitted to deal cards . Yeah, blacks couldnt deal em. And when were you permitted to do it . I would say around 71. Did they teach you how to do this . Caesars palace set up a program, and they sent me to school, and i worked my way to the dealer. Lemonis and once he became a dealer, a whos who of old hollywood showed up at his table. Have you met any fantastic people . A lot. Any celebrities . Yes. Sinatra, sammy davis. They played right here . They played. Harry belafonte, diana ross. Joe louis. Any dealer good enough for joe louis is good enough for me. Lets do it. Okay. Were gonna have fun. Okay, lets do it. First, a few practice rounds. You dont need to explain anything. 21, baby. Well do it again. Okay. Okay, thats 10. Now, i have a deuce showing. Okay. Now, you have to assume always assume that its a 10 underneath. Okay. So what do i have . You have 12. Okay. Thats 18. Now you want 20. There you go. Okay. Were doing good. Let me pay you first. To be honest, losing at roulette was a distant memory. You told me you didnt know how to play this game then i was ready to join a real game with real money. I cant beat you, marcus. This is too easy. Biggest bet youve ever seen . Biggest bet ive ever seen was 75,000 a hand. And did they come out ahead or behind . They came out ahead. Well, i wasnt willing to go quite that far. Come on. Benny dealt me a 20. I stayed. I was just wondering, was you thinking about splitting that . [ laughs ] when it first went down, but i remember what you told me. Right. We dont split 10s. No. There you go. Benny dealt himself 9, 12, 14, and finally. [ benny laughing ] lemonis i was playing blackjack with veteran dealer Benny Figgins and had two jacks on the table 20. Bennys hand started with a 9, 12, 14, and finally, 19. Ahh. Blackjack rules meant he had to stay, and i won the hand. I ended up for the night, winning a total of 197. All this is profit. Anybody ever give you Business Advice . Yeah. Save your money. I took that advice and called it a night. Youre a real gentleman. Thank you, sir. Ive been in las vegas nearly two days, and i gotta tell ya, this place has a million ways to take your money. First, i went to the pool and had lunch in a cabana. 226 bucks. Then i found some nice sneakers. 860 bucks. And a new tie. This is what i want. 950. Next, i tried the slots. Thanks for giving me 50 cents back. Another 99. 50 gone. With my head reeling, i saw these giant tvs, part of the casinos sports book. I want to bet on college football. College football. Whats your team . The university of miami. I took miami and 3 points on their Season Opener against lsu. Oh, there it is. College football, week one. I was also sure the hurricanes would play for the national championship. 40to1. Well, that didnt work. Down another 600 bucks. In a flash, my pockets were more than 2,700 lighter. Proof that businesses here are diversifying. Gaming accounted for just 34 of revenues on the strip in 2017. Rooms, drinks, and entertainment made up half. Food is another huge slice of the pie. With top restaurants from Gordon Ramsay to giada de laurentiis, las vegas has become a foodie hot spot. But its always been a destination for one thing the really big buffet. And one of the biggest, bacchanal at Caesars Palace. Coming in at 25,000 square feet with 500 different dishes, im about to find out if this place lives up to the hype. It seems busy. Is it always busy . Its always busy. Okay, this isnt your average buffet. Oh, my gosh. Its a football field of food. It keeps going . Lamb chops, crab legs, paella. Holy [bleep]. And the boss of this sauce . Executive chef leticia nunez. Hi. How are you . How are you . Are you chef leticia . Yes, i am. Are you the head boss in charge . I am. Thats what they tell me. To run an empire this big, you gotta work. She comes in at 5 00 every morning and puts in almost 70 hours a week. We do two tons of crab legs a day. Two tons . Two tons. Thats how many crab legs will be put through this little station right here. So theres none left for america . Theyre all gone. Lemonis its not just crab legs. In a year, theyll dish out nearly 3 million pieces of dim sum, 650,000 oysters, and more than a half a million sliders. Do you do all the buying . Yes, i do. For the whole place . Yes, i do. Thats the bulk of my job, financials, the managing of money, and making sure that we dont run out of any single item. What if theres a shortage . Oh, then we have a crisis. We will have very upset guests. The next time youre stressing over dinner, keep in mind that chef leticia and her team will serve a Million People every year. Yeah, one million. This is the big leagues. This is it, yeah. This is the biggest experience in las vegas, is it not . The biggest buffet . Yes. It is. I was born to do this. This is what i love to do. Everything that you can imagine to do in food is happening in vegas. What are your dreams out in vegas . What are your dreams . Longterm. Im living it right now. Lemonis im about to meet someone else whos living his dream, and youve got to see it to believe it. So, when i levitate and fly around onstage, part of the audience will float out of their seat. At least in their mind. No. Literally. Car vending machines and buying a car 100 online. Vented now weve created a brand new way for you to sell your car. Whether its a year old or a few years old, we want to buy your car. So go to carvana and enter your license plate, answer a few questions, and our technowizardry calculates your cars value and gives you a real offer in seconds. When youre ready, well come to you, pay you on the spot, and pick up your car. Thats it. So ditch the old way of selling your car, and say hello to the new way at carvana. Lemonis its early afternoon at the Planet Hollywood theater. And this dirty, dusty stage is undergoing a total transformation, becoming the criss angel theater. You think youre the only one with illusions . There you go. Okay. I got up here like that. You appeared in the catwalk. I literally just levitated myself up here. Thats pretty good. Im gonna come down and see ya. Come on down. [ laughs ] hes the mind freak. Lemonis not quite. Criss is the only mind freak. With tv shows and specials, famous for walking on water. But the criss angel i know is much more than just a guy who does tricks. This is not a magic show. I want to make sure that people understand that. Youre not a magician. Youre not some strip headliner. Youre a businessperson. Show business. Yeah. So theres no show if you dont understand the business. [ saxophone plays ] theres 250,000 tourists that come through vegas every day to two days, depending upon the seasons. Everybodys out there trying to get the attention, get people to see their show. You really have to understand the mentality of the public that come to las vegas to really understand how to capitalize on that. You really have to understand what the audience wants. Believe me, criss gets it. He just spent 10 years at the luxor hotel and casino. Great success. Brought in 150 million a year in direct and indirect sales, revenue. Its incredible. Numberone magic show on the planet. Hes been lured away with a longterm megadeal. Theres a rumor going around the street, and its no illusion. People are telling me that you have struck the largest entertainment deal in las vegas ever. That is true. But you know something . People have to understand. This is not something that happened overnight. It took me 18 years to become an overnight success. If criss new show is not a success, this guy will feel the heat. Jason gastwirth is the man who brought criss to Planet Hollywood. Hes the president of entertainment for caesars. I always say the way that we seek out these artists can they go by one name . Thats a pretty good start. Right. And hes also the one that came up with the pop residency, having big stars like gwen stefani and Jennifer Lopez do longterm stints here. If we think back to the coliseum, when it was first created, it was for celine dion, and that was a residency which was wildly successful. Celine and caesars grossed 385 million in ticket sales over 5 years. This Planet Hollywood theater holds 4,600 people. Sell out all the seats, and the cash registers really ring. Lemonis this can get pretty close to a Million Dollars of revenue if all things are firing on all cylinders . Yes. In a night . Yes, and theres certain nights where, even just with ticket revenue, weve been over a million. Even with the resident artists. Criss new theater promises to be spectacular and will raise audience participation to new heights. Criss so, when i levitate and fly around onstage, part of the audience will float out of their seats. At least in their mind. No. Literally. Criss wasnt ready to show me that trick yet, but he did have one bit of magic up his sleeve. So, were gonna try something. I want you to write really large a number between 1 and 100. Dont let me see it. So, you wrote your number on here. Is that true . Yes, sir. Now, we havent set this up at all. Im gonna ask you a series of questions. You just say yes or no. Im permitted to lie to you . And you can lie to me, absolutely. Okay. Your numbers between 1 and 10. Yes, of course. That was a terrible lie. 21 and 30 . No. 31 and 40 . No. Thats interesting. Hes not getting into my head. 71, 72, 73. The number you wrote down. 72. Is that it . Am i still allowed to lie . No, tell me the truth. Ill look on the paper. Is that it . 72 get that five, marcus five i could have used criss magic for numbers at my next stop. How much do i have on the table right now . 1,150. I have 1,100 . Lemonis its my last night in vegas, and im gonna win all of my money back. And with 7,700 bucks on the craps table, theres just one little problem. I have no idea what im doing. You came to the right table. Well explain the game as we go along. Here we go. 5, 5. Point is 5. Lock it up. Did i win . No. Now we got the point at 5. Did i lose . You didnt lose. Lemonis the rules are a bit confusing. She rolled a 5, so 5s the point. The objective of the game now is to roll a 5 on the pass line. You could take odds like these three. Okay, theyre a lot confusing. But thats not gonna stop me. Here we go. Perfect now your points 8. Would you like a 9 . Yeah. So any time an 8 or 9 rolls, youre gonna win. I ought to put one on the 5. 5 . 5, 8, 9, you win. 5, 8, or 9. Eight. Whoo this is easy i dont need to understand the rules. The crowd is firing me up. Get that 5, marcus. Five hey how much did i just win . 700. 700 . on one roll. And the more i win, the bolder i get. How much do i have on the table right now . 1,150. I have 1,100 . Hold on a second. Im in business, and i know that the millions spent to build all this, it had to come from somewhere. Ohh. What was that . Thats a loser. [ players groaning ] the casinos got the edge here, and im seriously outmatched. Line em in. That was painful. I could feel the mood shift. I was once up by thousands. Now im back to even. But its vegas, and i cant resist one more roll. This is the last one. Im gonna go big and then go home. Im stressed. First i need to pump up the crowd. [ applause ] i need more than that [ cheers and applause ] now im ready to get paid. Come on, baby ohh. Oh, my god. Oh. 7. Man ouch. Lemonis man, i was kidding myself. Im out nearly 1,600. I feel like crap is what i feel like. And with a nod to my dealers. I hope you had fun with us. I did. Thank you, guys. Im done. During my stay, my room ended up costing 14,000. On food and restaurants, i spent 2,000. And 3,000 on shopping and entertainment. Gambling . Well, that totaled 2,500 in losses. Gone are those 20,000 i came with and more. Thats the thing about vegas. I need to cash in my chips. Theres always this incentive to go for broke. [ coughs ] i lost my voice. I lost my voice at the craps table. It offers you life in fantasy land, and the amount of money you spend there, it never seems real until the end. After three days here, its clear to me that las vegas knows what it does well. At its heart, its still all about entertaining you, and theyve got that down pat. But im in business, and i take risks every day, so gambling is no vacation for me. Oh, man. Id rather stake my money on a Small Business or entrepreneur. Those are my kind of odds. Im marcus lemonis. For the oxypure air purifierm is a paid presentation brought to you by nuwave, llc. Asthma and allergies are at an all time high, and it seems to get worse every year. Its not your imagination. 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