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Smartphone Users: Despite growing mobile internet coverage on the continent of 1.3 billion people, just 25% of adults in sub-Saharan Africa have access to it, according to Claire Sibthorpe, head of digital inclusion at the U.K.-based mobile phone lobbying group GSMA. Expense is the main barrier. The cheapest smartphone costs up to 95% of the monthly salary for the poorest 20% of the region's population, Sibthorpe said.

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