Sketch comedian. Ghostbuster. Vodka entrepreneur. It’s all in a life’s work for Dan Aykroyd. The co-founder of iconic spirit brand Crystal Head Vodka, Aykroyd spoke about the company’s adherence to business fundamentals and premium positioning, what makes him an effective salesman and the limited impact of his celebrity on the brand’s success. He also explained what postal work has to do with the ownership team’s harmonious relationship and answered an infamous question with a “little g.”
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Ray Latif , Dan Aykroyd , Ray Stanz , Bill Murray , , Night Live , Crystal Head Vodka , Taste Radio , Head Vodka ,
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