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When the world’s largest retailer launches a private label brand of better-for-you and affordable food and beverage staples, it stands to reason that their customers will benefit. But how will Walmart's new bettergoods brand impact its existing CPG suppliers? The Taste Radio crew weighs in.
Hollywood multi-hyphenate Elizabeth Banks and entrepreneur Marian Leitner, the co-owners of fast-growing canned wine brand Archer Roose, speak about the origins of their relationship; incorporating a sense of adventure, breaking rules and relatable humor into Archer Roose’ marketing strategy; and why entering Target meant being about “to swing at a pitch they could hit.”
Call it the millennial/Gen Z effect. A retro aesthetic is the defining characteristic of modern package design as new brands incorporate the vibe and culture of decades past into product labels. But has the trend made it more challenging for emerging brands to stand out?
Tom Spier and Dayton Miller, managing partners of BFG Partners, a venture capital firm with investments in several high-profile and fast-growing brands, including Olipop and Graza, dive deep into investment strategy, their evaluation of fast-growing categories, how they assess gross margin in the near- and long-term lifecycle of a brand and what a polished pitch says about a founder.
As expected, commerce reigned at the annual Coachella music festival, but which food and beverage companies stood out? We have a report. Also, Laura Merritt of Diageo Beer Company discusses how Guinness’ non-alcoholic Zero variety is helping the brand cultivate a new generation of consumers.