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SAN FRANCISCO, April 12, 2021 /PRNewswire/ --
Demandbase, the pioneer and leader in account-based experience (ABX), earned the top position as the global market leader on the Vendor Selection Matrix™ for Account-Based Marketing, released by the analyst firm Research In Action. Demandbase ranked first on the matrix, among the Top 15 Global Vendors, primarily selected by the technology research company's unique survey-based methodology for comparative vendor evaluation.
"Each year we are proud to deliver valuable and insightful information for B2B marketers," said Peter O'Neill, Research Director, Research In Action GmbH. "Ranking highest on our list proves that Demandbase is focused on providing innovative solutions to its customers. We are happy to have them included in this year's report."