he's our thomas edison of this generation. if you want to know how our iphone and ipad works, this is how it started. >> i hear they're taking off. >> anna: do you think this is one of those movies that after you saw it, you enjoyed it and told your friends and it spreads a month later? >> there is pretty mixed emotions about it. >> brian: you have to have a lot of friends. >> steve: maybe this should have been the first ever direct to itunes movie. >> that's one way to market it. >> number four? >> brian: no idea. >> you can say it. >> brian: i thought it was "here comes the boom." >> you can catch my entire