compensating me? >> it's a bit frustrating, but the reason why they're doing it is because it's a compelling way to advertise. so the example is, if i love the tie you have and i say, boy, where did you get that tie? you give me a referral and it's word of mouth advertising. within the google ecosystem, if you have written a review about a restaurant and i search for that restaurant i'll see your face and see the review. hugely compelling for advertisers in this digital age. but because of the manner whichle has done -- which google has done this, they opted us all in automatically without our permission. you can opt out. >> how die -- do i do that? >> it's a relatively simple process. but the compelling story is they opted some 300 million users on