which sent apple shares tumbling. some analysts question how will apple's smart watch is actually selling. jet.com, have you checked this out yet? >> i haven't, no. >> it's only been open a day, and the online site hopes to take on the giants of the industry by taking on amazon and wholesale clubs with a couple of twists. >> my amazon subscription is almost up. >> you might be in the market. >> maybe. but there are also some things that it doesn't offer. here's more from abc's paula faris. >> reporter: in the all-out battle for your business, there's a new player online. jet, which is basically a cross between costco and amazon, promising club price savings on millions of items from tvs to toiletries. as easy as it is for consumers to shop online, jet is trying to mauck make it even easier. we looked up some of the more popular items on amazon -- a set of sheets, dishwasher gel and a tablet. jet not only listed amazon's price next to theirs, they beat it. and jet says it can make those