cats like to eat. up today, new friskies 7. we're trying seven cat-favorite flavors all in one dish. now for the moment of truth. yep, looks like it's time to share what our cats love, with your cats. new friskies 7. for cats. by cats. ♪ and i'll never desert you ♪ ♪ i'll stand by you yeaaaah! yeah. so that's our loyalty program. you're automatically enrolled, and the longer you stay, the more rewards you get. great! oh! ♪ i'll stand by you ♪ won't let nobody hurt you ♪ isn't there a simpler way to explain the loyalty program? yes. standing by you from day one. now, that's progressive. the setting is just right. you.