Deutsche Hospitality Adopts A Robust CSR Strategy
First climate-neutral hotel / 30 percent of menu items to be vegetarian / commitment to responsibility
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Deutsche Hospitality is putting sustainability at the very heart of its global corporate approach. The group has completely redrawn its Corporate Social Responsibility (CSR) Strategy to emphasise that a strong commitment to the environment and to society will now form the foundation of all business activities. "We need to make decisions which are not detrimental to the environment or to future generations. This should be self-evident to us," stated Marcus Bernhardt, CEO of Deutsche Hospitality. "Hoteliers are an active part of a society looking to create enduring and sustainable values. For us, Corporate Social Responsibility means taking our responsibility towards the environment, staff, customers, and stakeholders such as suppliers and partners very seriously and establishing binding standards."